So I love this commercial, for a lot of reasons. Mostly because it’s hilarious, but also (and I’m going to over-analyze here) because it’s a woman having a fantasy for herself. It’s not a man’s fantasy, she’s not the barely-legal looking Hardees girl writhing in the seat of a classic convertible, apparently masturbating over the totally original addition of jalapenos to a hamburger. She’s imagining something that pleases her and inserting the men into her daydream to fill those roles. Even when she’s “dolled up” in the fantasy, she still looks like herself. She’s not suddenly objectified to please the audience, it’s still HER imagination. The commercial is totally unapologetic about showing a woman who isn’t sexual for someone else.
LOL!!!!! All the double entendre’s! You be a bad girl honey! Bad and PROUD! WhooHoo! Hell, be a GOOD GIRL… Bad and good are relative anyway and so not important when you have possibilites of group whoopie with perhaps a montage of those two hot guys boning each other for your viewing pleasure. While you’re at it, daydream some hot fudge sauce and whipped cream into that scenario.
Excuse me while I go ponder this further, in private… in the dark… perhaps with some Barry White playing in the background.